When it comes to finding their dream job, there are three things candidates want before they settle on one company: a role that has the potential to grow, a sense that they’re making an impact and fair pay.

If you want to attract the best talent, you need to offer all three of these things.

With a growing role, you’re fulfilling your candidate’s desire for upward mobility and professional development. This will make them feel like they can grow within your company and take on new challenges as they learn more about themselves and the industry.

The sense that the work makes an impact is also important because it contributes to their overall happiness at work. If they believe in what they’re doing — if they know that what they do matters — then they’ll be much more satisfied with their work experience overall.

And finally, fair pay means being able to offer competitive salary and benefits packages without sacrificing quality or cutting corners on benefits.

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